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*Search engine
optimization (SEO) is neither an art nor a science, but
it is the way that companies achieve higher “natural”
rankings in the search engines. The process includes
detailed research to identify words and phrases that a
searcher might use to find what you offer, link building,
keyword placement, keyword density, copywriting and page
layout. The entire process is designed to get a website
indexed, and naturally and ethically ranked.
To be implemented correctly, SEO must be
broken down into 2 distinct factors "on-page"
and "off-page" criteria. On Page Characteristics
are anything you can effect within the construction of a
single page. This includes everything that is placed in
the headers, body, and on-page links (both internal and
external), keyword proximity, density and relevance. Off
Page Characteristics refer to all links (both from pages
contained within your own website and from pages of other
websites) that point to your specific page(s). The term "PageRank"
is specifically designated to evaluate and weight "off
page" criteria. Both on-page and off-page strategies
begin with a detailed keyword
analysis.
LMG search engine optimization strategy
begins with a keyword
analysis. It begins with a list of keywords you
recommend, but our research will use statistical data to
provide the historical search volume as well as to suggest
permutations on your keyword phrases that also rank
highly. Our analysis will reveal who is searching and,
more importantly, how they are searching.
Our “PageRank”
report will demonstrate the ranking of your website and
the websites of your competitors. Above all, in the end,
it will provide a clear benchmark by which to judge the
effectiveness of LMG’s Internet
marketing on your behalf. As defined by Google, “PageRank
interprets a link from Page A to Page B as a vote for Page
B by Page A. PageRank then assesses a page's importance by
the number of votes it receives [which is called your ‘link
popularity.’] ‘Important’ pages receive a
higher PageRank and appear at the top of the search
results.
Following is a summary of the LMG
SEO process:
- Client submits initial list of keywords
- LMG researches keyword search volume and permutations
- Competitor websites analyzed for keywords and
PageRank
- Keywords are selected
- Client’s internal pages are optimized
accordingly
- Creation of robots.txt, info.txt and XML site map
files
- Creation of 150 LMG SmartPages—pages that have
been optimized for specific keywords, for specific
search engines, indexes and directories
- Uploading and testing of optimized site
- Five rounds of submission to the “free”
search engines
- Five round of submission to the paid search engines
- Regularly scheduled PageRank checking, analysis and
changes accordingly
- Detailed, regular reports presented to client
Reports
- Historical Report: This report allows you to track
the progress of this keyword phrase's performance over
time across ALL search engines.
- Current Report: This report allows you to track your
performance in ALL search engines by keyword phrase.
- Search Engine Status Report: This report shows your
site’s rankings on the top search engines
- Top Pages Report: This report shows you the exact
search engine ranking of each page of your site based on
the keyword phrase you specified
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