HTML is the most basic language in
which websites are programmed. " Meta
Tags" should be in the HTML code of your website.
They serve two, primary purposes: 1)
They are intended to tell the search engines how to most
accurately list your site in their indices. 2.) They should
describe the purpose and content of your website to those
searching. The most critical metadata are the "Title",
" Keywords" and " Description"
tags. Respectively, these tags inform the prospective viewer
of your website who you are, what you do, and how you do it.
Therefore, a keyword
analysis is highly recommended. "Companies often make mistakes with
their keywords because they pick keywords based on how
they — rather than their customers — think about
their products or services. You have to do a keyword
analysis — a check of what keywords people use to
search on the Web — or you're just spinning your
wheels trying to gain traction in a competitive
marketplace." (Source:
Dummies.com)
Lighthouse Marketing
Group clients who have retained its services to design
or redesign their website(s) have a free and a premium
option available to them with regard to optimizing their
meta tags and submitting their site(s) to the search
engines:
1.) Customers who are certain they know
what their meta tags should be may provide them to us upon
completion of their website. We will add them in their
HTML code in the appropriate place and and we will submit
their website to the search engines once at no additional
charge.
2.) Customers who are not certain what
their meta tags should be, may retain our services to
conduct a keyword
analysis to determine the best keywords and phrases
to be used in their meta tags and any other Internet
marketing strategy.
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