Even the most basic Internet Marketing
Strategy, such as adding meta tags
to your website and
submitting it to
the search engine, must begin with a keyword analysis:
a study of what keywords or phrases people will use to find
your products and/or services. "Companies
often make mistakes with their keywords because they pick
keywords based on how they — rather than their
customers — think about their products or services.
You have to do a keyword analysis — a check of what
keywords people use to search on the Web — or you're
just spinning your wheels trying to gain traction in a
competitive marketplace." (Source:
Dummies.com)
There are many good articles on the web
that give free advice, tips and tricks on how to begin
keyword research for your website(s). There are no real
shortcuts, however. A thorough keyword analysis is a time
consuming process. Recognizing the importance of a
thorough and accurate keyword
analysis, Lighthouse Marketing Group
provides this service to its clients at a minimal cost.
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