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What makes a good logo? This is a very
subjective question. Think of the logos you know best:
eBay, McDonalds, Nike, etc. Some say the
best logos should communicate what the company does, but if
that's true for Nike (think: speed), it certainly isn't true
for eBay or McDonalds. These brands have
become recognizable through the strength of the brand
itself; the success and money of these companies has made
them recognizable. From such logos, however, we learn that a
good logo has at least the following elements in common:
1.) It is simple in design, and is
therefore easily recognizable at any size.
2.) It is made up of 4 distinct colors or less, but it
looks good and doesn't lose its form or appeal when it is
displayed in only one color.
3.) It often merely serves to highlight
the name of the company (McDonalds) or it may even be
the name of the company itself (eBay).
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